Why Is Dior Perfume So Expensive?

  • By: Nathan Cherry
  • Time to read: 5 min.

The designer house of Christian Dior has been making a name for itself both in fashion and in fragrance dating back to its founding in 1946. From feminine classics like Diorissimo, rugged masculines like Fahrenheit, to trendsetting trailblazers like Dior Homme, the house of Dior has established itself as one of the great heavyweights of designer perfumery, along with Chanel and Armani. 

However, a Dior perfume usually doesn’t come cheap, and while they might generally be a little less expensive than certain Chanel perfumes, they’re in a whole different class than your average drugstore splash. So, why is Dior perfume so expensive? 

Dior perfume is expensive for a number of reasons. One is its high quality, of course. Another is that, given that Dior is one of the most iconic brands, they can afford pricey advertising campaigns and celebrity endorsements, all of which is reflected in the final price. 

Want to know more? Let’s take a closer look. 

The Price of Dior Perfumes 

So, what is the price of your average Dior perfume? 

The now ubiquitous Dior Sauvage EDT retails for $59 for 1.0 oz (30 ml), $82 for 2.0 oz (60 ml), $100 for 3.4 oz (100 ml), and $150 for a 6.8 oz (200 ml). That’s a solid $1/ml for a 100 ml bottle, and a little more for the smaller sizes.

The eau de parfum is slightly more expensive, going for $100 for a 2.0 oz (60 ml) and $128 for a 3.4 oz (100 ml) bottle, coming out to $1.28/ml.

The parfum concentration, as you might expect, is even pricier, at $155 for a 3.4 oz (100 ml) bottle, so ~$1.55/ml.

Finally, the latest release, Sauvage Elixir, coming in just one size, 2.0 oz (100 ml), is the most expensive, $155, or $2.58/ml

EDT? Eau de parfum? Parfum? What’s all that mean? If you’re confused about these “concentrations”, why not take a quick peek at this breakdown

These prices are now fairly standard for designer perfume houses. The cost starts at around $1/ml, and increases in price based on the concentration of the fragrance. 

For even higher prices, you can take a gander at Dior’s luxury line, Dior Privé. One of my favorites from the collection, Ambre Nuit, starts at $110 for a 1.35 oz (40 ml) bottle, $250 for a 4.2 oz (125 ml) bottle, $350 for an 8.5 oz (250 ml) bottle, and, for the true connoisseur, $450 for a 15 oz (443 ml) bottle. For the standard 125 ml bottle, that’s exactly $2/ml, which is actually pretty good as far as designer luxury lines go. Compare that to Chanel’s $2.66/ml for a 75 ml bottle, or Armani Privé’s $2.14/ml for a 100 ml bottle. 

Why Dior Perfumes Are Expensive

At this point, $1/ml is pretty much industry standard price. However, charging more than that is rare, and can only be accomplished by giants like Chanel, Armani, and, of course, Dior. A 2.0 oz bottle for $155 might not be something that a brand like Polo can get away with, but Dior can and does.

Why is that? 

Well, if you want a look at why perfumes are expensive on the whole, you can take a look here for a more in-depth explanation. 

As for Dior…

High Quality

Dior, like Chanel, is a brand that is known for high quality products. And while Dior is somewhat notorious in the fragrance community for reformulations, particularly for perfumes like Fahrenheit, Dior Homme Intense, and Poison, the brand nevertheless has retained its status as a purveyor of quality fragrances. 

Like Chanel, Dior is one of the brands that controls the production of the raw materials used in its fragrances, owning large jasmine and rose farms in Grasse. Dior is also noteworthy for using real orris butter in the original formulations of Dior Homme. This is one of the rarest and most expensive perfume ingredients, going for around $56,000/kg.

Using such an ingredient must have cost Dior a fortune. 

The packaging for Dior scents is also high quality. Most bottles are made of hefty, weighty glass, have magnetic caps, and come in well made boxes. Dior perfumes are also notable for their atomizers, which are considered to be one of the best if not the best of all designer perfumes. 

All that quality, of course, comes at a cost. 

Advertising Campaigns & Celebrity Endorsements

Dior is one of the richest haute couture brands, with an estimated $11.91 billion net worth, in addition to a 40.9% ownership in the luxury conglomerate LVMH, valued at around $329 billion. That gives Dior access to some serious firepower when it comes to marketing. 

Dior has long been known for opulent advertising campaigns, featuring celebrity faces like Natalie Portman, Johnny Depp, Robert Pattinson, Charlize Theron, and Jennifer Lawrence. 

Big names, of course, fetch big price tags in celebrity licensing. Your average advertising campaign can cost tens of millions of dollars to get off the ground, and takes millions more to keep running year after year. A Dior campaign, though, is likely a bit more dear than any old run-of-the-mill campaign, not to mention that they’ve got several going at any one time. 

All of that is reflected on the sticker. 

Brand Recognition

Dior, like Chanel and Armani, is one of the most well-known and iconic brands around the world. 

Like Chanel, Dior products rarely if ever go on sale, and they don’t need to. A brand like Dior has such a following that the name alone will have their perfumes selling like hotcakes. For this reason, Dior can charge more than the going rate. No matter what, their perfumes will sell. 

However, Dior products can readily be found on discount perfume websites like FragranceNet, FragranceX, and Notino, and can also be found discounted in department stores. Dior doesn’t control their supply chains with an iron fist like Chanel, and their perfumes are in high demand, so retailers often put them on sale, though you likely won’t ever see them going for 75% off. 

With a 40.9% share in LVMH, they can afford to lose a bit of money here and there, I suppose. 

The Final Word

Dior is one of the most popular fashion and fragrance brands for a reason. 

It has defined 20th and 21st century fashion with its femme fatale couture and bold, high quality, trailblazing fragrances. However, no one has ever accused them of being cheap. 

The price of Dior perfumes is expensive due to a few different factors. Dior’s quality remains high both in terms of the packaging and the fragrances themselves. Dior runs expensive advertising campaigns, and brand recognition allows them to keep prices higher than other brands.